Prepared for Judi Bailey, Lanier Animal Hospital
A practice film concept for Lanier Animal Hospital. 24 years of independent care, captured in a way that shows clients who you really are.
The Practice Film
A practice film isn't a commercial. It's not a promo. It's a 2 to 3 minute cinematic piece that walks a viewer through your world. The facility, the team, the way your staff talks to nervous pets, the specialist equipment most clients never see. It lives on your website, plays in the waiting room, gets sent to every new client before their first visit.
64%of pet owners say video builds more trust than any other format when choosing a vet.
3.2xmore likely to book when a practice has video on their website vs. photos only.
88%of people spend more time on a page with video. Longer on site, more likely to convert.
The practices winning new clients aren't outspending the competition. They're outshowing them.
New clients search online before they book. A practice film lets them feel the experience before they walk through the door. It builds trust faster than any photo gallery or testimonial page.
The best vets and techs want to work somewhere that cares. A film shows your culture, your team, your values. It's the difference between a job listing and a calling.
Whether you're growing, partnering, or planning for the future, a practice film shows the full picture. The facility, the team, the reputation. All in one piece.
The People
A practice film captures the real moments between your team and their clients. Trust, relief, connection, joy. These are the images that make someone watch and think: that's where I want to take my pet.
"Dr. Mavis sent handwritten cards with our dog's ashes. That's not something you forget."Real client review, Lanier Animal Hospital
The Team
Monica since 2012. Lindsay since 2018. Cara since 2017. This isn't a revolving door. It's a team that chose to be here. A practice film shows that.
The Place
Your facility is impressive. A practice film shows clients what it actually feels like to be here. Every room, every space, full of life.
The Independence Story
In a market where corporate chains are buying up practices, independence isn't just a detail. It's the whole point. Dr. Mavis built this from the ground up. A film makes that visible to every client who finds you online.
One Film. Everywhere.
Replace the stock photos. A practice film as your homepage hero builds trust in the first 3 seconds.
Cut into 15 and 30 second clips for Instagram, Facebook, and TikTok. One shoot, months of content.
Send it before their first visit. They arrive already knowing your team, your space, your values.
The Next Step
Matt runs the production side at Bizarre Bunny. He'll walk you through how the practice film works, the timeline from script to delivery, and what we'd need from the Lanier team to get started.
Bizarre Bunny is an AI-powered video production studio. We produce cinematic practice films, educational content, and social media series for veterinary practices across the US and UK.
Email Matt to book the call